The Pirelli Calendar, known and trade-marked as "The Cal", is an annual trade calendar which has been published by the UK subsidiary of the Italian tyre manufacturing company Pirelli since 1964. The calendar has a reputation for its choice of photographers and models and featured glamour photography from the 1980s until the 2010s.[1]
Pirelli Calendar 2010.pdf
The calendar is produced with limited availability (20,000 are printed annually). Copies do not go on sale, but are instead given as corporate gifts to celebrities and select Pirelli customers.[2][3] The annual production cost was about US$2 million in 2017.[4] Marco Tronchetti Provera, Pirelli's CEO since 1992,[5] commented that the purpose of the Cal is "to mark the passing of time" by recording the zeitgeist.[6]
The Cal was originally created by the British art director Derek Forsyth.[1][7][8] After an unpublished mockup in 1962,[9] it became an annual publication from 1964.[1] In some of the earlier calendars Pirelli tyres featured prominently, though this marketing aspect was later dropped. The first woman photographer to shoot the calendar was Sarah Moon in 1972.[10] Publication was discontinued after the 1974 issue as an economizing cutback in response to the world recession resulting from the 1973 oil crisis. It was resurrected 10 years later[11] and has been published regularly since then except for 2021.[10][12][13]
For the first ten years of the calendar's existence it included photographs of fully clothed women, but an emphasis on nudity developed during the 1980s.[14] The 1987 calendar, photographed by Terrence Donovan, was the first to feature only black models, included a bare-bottomed 16-year-old Naomi Campbell.[15][16] The models were photographed topless in Savannah-like settings and styled in tribal fashion.[4] The calendar continued to use mainly eroticised images until the mid-2010s,[14] although in some instances the pictures taken by the photographers were considered by the editors to be too risqué to use.[9]
The 2016 calendar, photographed by Annie Leibovitz, aimed to celebrate women for their accomplishments rather than their physical attributes. It included Fran Lebowitz, Mellody Hobson, Serena Williams,[19] Yoko Ono and Patti Smith to represent inspiring women of diverse ages[15] in almost entirely clothed portraits.[6] The 2017 calendar was photographed by Peter Lindbergh and the women in the photographs were fully dressed and wore no makeup. It was the first calendar in which the photographs had not been retouched.[15] The women photographed included Helen Mirren, Nicole Kidman and Julianne Moore. For the 2018 calendar, photographer Tim Walker chose to feature only black models, including Duckie Thot, Adwoa Aboah, RuPaul, Whoopi Goldberg, and Thando Hopa.[19]
Appearance in the calendar has become a mark of distinction for those photographic models who are chosen, as well as for the photographers commissioned to produce the images used. Between 1997 and 2015[21] casting director Jennifer Starr also influenced the look and direction of each calendar.[22] Over the years, the models and celebrities who have appeared in it include Alessandra Ambrosio,[23] Bianca Balti, Ana Beatriz Barros,[23] Malgosia Bela, Elsa Benítez,[23] Mariacarla Boscono (3), Lauren Bush, Gisele Bündchen, Naomi Campbell (4), Gracie Carvalho,[23] Helena Christensen, Cindy Crawford, Emanuela de Paula,[23] Waris Dirie, Yamila Díaz, Lily Donaldson, Isabeli Fontana (8), Magdalena Frackowiak, Saskia de Brauw, Sonny Freeman Drane, Gigi Hadid, Duckie Thot, Bridget Hall, Filippa Hamilton, Miranda Kerr,[23] Karlie Kloss, Heidi Klum, Karolína Kurková (3), Noémie Lenoir, Adriana Lima[23] (3), Daisy Lowe, Angela Lindvall, Lakshmi Menon, Kate Moss (3), Petra Nemcová, Sasha Pivovarova, Natasha Poly, Frankie Rayder, Coco Rocha, RuPaul, Anja Rubik, Joan Smalls, Lara Stone (3), Fernanda Tavares, Caroline Trentini, Christy Turlington, Guinevere Van Seenus, Edita Vilkeviciute, Natalia Vodianova (5), Alek Wek (3), Daria Werbowy and Rosie Huntington-Whiteley.[23]
This auction is for an original and limited edition Pirelli 2010 calendar: you can not buy this calendar in the shops and it is only given to a limited number of important Pirelli customers and VIPs. For this reason it is a precious and unique item, featuring images of a certain charm. "The Cal" 2010 was created through the creative genius of Terry Richardson and was shot at the mouth of the beautiful Rio da Barra, Brazil. Eleven fantastic models, including Miranda Kerr and Lily Cole, were shot by this raw, realistic and controversial fashion photographer.The result is certainly one of the most successful and engaging Pirelli Calendars.
For those who want to get hands on with their calendars (uh, not like that, sorry), there's an interactive component: it comes with 25 photos that you can switch from month to month at will. Want to have a Kate Moss January and February? Rock on.
In recent years, the Pirelli calendar has upped the A-list ante: last year's calendar, shot by Karl Lagerfeld, featured Julianne Moore with its Greek goddess motif. And 2010's Pirelli, shot by Terry Richardson, showed off the likes of Rosie Huntington-Whiteley, Miranda Kerr and Lily Cole.
That day has come, with the 2014 calendar year matching the 1986 one, and Newton's stunning -- and now wonderfully retro -- shots being published as the 50th anniversary Cal. There are the expected beautiful women, but also plenty of stunning cars (and a few tyres) ... features that have largely been missing from recent Pirelli calendars, which have focused either solely on the female form or used to illustrate environmental and charity themes. 2ff7e9595c
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